Marketing Management

Hilti & KSB: Experience international benchmark companies up close

In the middle of the year, students on the Master's degree course in Marketing Management had the opportunity to take part in an excursion to two well-known Business-2-Business companies as part of the "Capital Goods Marketing and Technical Sales" course led by Prof. Dr. Stefan Wengler: Their path leads to KSB in Pegnitz and Hilti in Nuremberg. [more]

published: 07.10.2024