What makes for successful marketing in the healthcare sector? The students on the Marketing Management Master's program got to the bottom of this question during an exciting excursion to Siemens Healthineers in Forchheim. [more]
published: 17.06.2025
In the series of successful graduates, we are introducing Katharina Klug today. Born in Hof, she completed her Bachelor's degree in International Management in 2008 under Prof. Dr. Stefan Wengler and now works at Bosch Digital in the Innovation Management department. [more]
published: 08.04.2025
The European Management Institute e.V. (EMI) at Hof University of Applied Sciences celebrated its 20th birthday with a festive event on the premises of the Institute for Information Systems (iisys). Founded in 2004 by professors from Hof University of Applied Sciences and companies, the institute has since promoted science and research, training and further education and is also committed to international cooperation. [more]
published: 14.10.2024
In the middle of the year, students on the Master's degree course in Marketing Management had the opportunity to take part in an excursion to two well-known Business-2-Business companies as part of the "Capital Goods Marketing and Technical Sales" course led by Prof. Dr. Stefan Wengler: Their path leads to KSB in Pegnitz and Hilti in Nuremberg. [more]
published: 07.10.2024