Kostenlos abonnieren

Werden Sie regelmäßig per E-Mail über neue Ausgaben der campuls informiert. Sie können Ihr kostenloses Abo jederzeit einfach online über den Abmeldelink im Newsletter kündigen.

Weitere Infos zu Datenschutz & Widerrufsrecht finden Sie hier.

2023 GMC: Women scientists from Hof at the largest marketing conference in Asia!

The first conference – and one of this magnitude – is always something very special for a research assistant. Many questions run through your head beforehand: What are the other participants like? How does such a large, international conference work and what questions will I be asked?

Seoul, the capital of South Korea, was the destination for Hof researchers Julia Eschenbacher (left) and Prof. Dr. Christine Falkenreck; Image: Hof University of Applied Sciences;

The journey of our research assistant, Julia Eschenbacher, and her doctoral student, Prof. Dr. Christine Falkenreck, recently took both of them all the way to Asia: After an eleven-hour flight, they arrived in Seoul, South Korea, where they first had to familiarize themselves with the very efficient subway system to get from the airport to the city center.

Their submitted publications qualified them to attend the largest marketing conference in Asia to discuss their research results in front of a large audience – a total of 750 researchers from about 40 countries were on site. Julia Eschenbacher was able to quickly establish new contacts in order to roll out her presented survey concept internationally at colleges and universities in the future.

Finally, the crowning glory followed: Prof. Dr. Falkenreck’s conference paper, which she submitted together with her research colleague Prof. Dr. Ralf Wagner from the University of Kassel, was awarded the “Best Conference Track Paper Award”.

The 2023 GMC in Seoul also brought a personal award for Prof. Dr. Christine Falkenreck (left); Image: Hof University of Applied Sciences;

In addition to professional networking, there was also some time for sightseeing: the Hof travel group will remember a very modern big city that has retained its traditional past with its many palaces and an impressive old town. “The friendliness of the people was also impressive – Asia at it’s best!” said Julia Eschenbacher. For the participants from Hof University, the event was a complete success in any case. The conference participation was supported by the Bavarian Funding Program for the Initiation of International Research Cooperation (BayIntAn).

Rainer Krauß

Weitere Themen