As part of its Sociology of Business and Organizations program, Hof University is currently conducting a study to examine how residents of Hof perceive their city and what expectations they have for its future. Since early May, students have been out and about throughout the city conducting in-person surveys. The study focuses on topics such as public transportation, bike paths, road maintenance, and shopping habits in the downtown area.
The survey is part of a research seminar led by Gerhard Plietsch. The students developed the questionnaire and the structure of the study largely on their own. “The only requirement was: The questions must revolve around the city of Hof,” explains Gerhard Plietsch. It was also important that the results could later have practical applications.
Previous studies sparked discussion
Similar studies by the university had already attracted attention in previous years. One study examined migration and demographic trends in Hof. Among other things, it revealed that people with a migration background often feel more integrated than others perceive them to be. Another study focused on cultural and recreational offerings in Hof. At the time, differences between students and long-time residents of Hof became particularly clear—for example, regarding leisure interests or how people find out about events. Many students reported learning about events mainly through social media and personal recommendations.
At least 500 people are to be surveyed
For the current study, at least 250 students and 250 other citizens of Hof are to be surveyed. According to Plietsch, care was taken to include different age groups. The selection of survey locations also plays an important role. “If you ask questions about public transit use right at the bus station, you may already be influencing the result,” says the study director.
This time, the focus is particularly on satisfaction with the city’s appearance and public transportation. Both topics had received comparatively poor ratings in earlier surveys. In addition, the study examines the population’s priorities regarding municipal spending—such as investments in roads, bike paths, or other municipal tasks. The background is the city’s strained financial situation.
Results to be presented in the summer
The surveys will continue through the end of May, after which the data analysis will begin. The university expects initial results in July. The findings will then be presented publicly and discussed with interested groups. Another key focus of the study is the question of how strongly people feel connected to Hof—and which factors influence this sense of belonging.
