Design

The fusion of creativity and technology in the design process: Lecture evening a complete success

A packed Audimax and an eager audience awaited Marcus Görner, engineer and future thinker, on October 23, 2024 for his lecture "The Fusion of Creativity and Technology - AI as a Partner in the Design Process". Organized by the Bachelor's degree course in Design & Mobility, the evening was dedicated to the presentation of modern AI tools in design and engineering - a topic that is becoming increasingly important in the industry. [more]

published: 06.11.2024

Annual Multimedia Award 2025: Four prizes for communication design

After last year's award for Friederike Oehler for her work in the "Digital Storytelling" seminar, professors Norbert Diedrich, Claudia Muth and Michael Zöllner are delighted to announce that this year the university has four winners of the Annual Multimedia Digital Talents Award 2025. Out of a total of 17 award-winning student projects, four prizes went to Hof University of Applied Sciences - a great success for the Bachelor's degree course in Communication Design (KD) at the Münchberg campus. [more]

published: 22.10.2024

“The Fusion of Creativity and Technology”: University hosts lecture evening on AI as a partner in the design process

How will artificial intelligence (AI) change the creative industries in the future? How can technology improve people's creative and technical skills? What profound changes will AI bring to design processes? These and many other questions will be explored in the lecture "The Fusion of Creativity and Technology - AI as a Partner in the Design Process", to which the Bachelor's degree course "Design & Mobility" cordially invites interested parties to Audimax B 023 on the Hof campus of the university on Wednesday, October 23, 2024 at 6 p.m. [more]

published: 15.10.2024