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Register now: Attracting skilled workers – digital, sustainable and practice-oriented

The aim is to inspire these and existing employees for the company in the long term. The training is aimed in particular at the growth sectors of water and the environment.

Project manager Prof. Dr. Manuela Wimmer; Image: Hof University of Applied Sciences;

In times of increasing shortage of skilled workers, it is an increasingly important challenge, especially for small and medium-sized enterprises (SMEs), to recruit employees and also to retain them in the long term. In combination with increasing digitalization, this means that employers must position themselves for the future in terms of employer branding as well as marketing and HR management.

Further training and workshops for companies

With the continuing education program, Hof University is now directly addressing small and medium-sized enterprises. During a project period until the end of 2023, a total of 5 continuing education sessions for company representatives are to take place at Hof University of Applied Sciences – the first of which will already take place at the beginning of October 2022. During the teaching units on the topics of “Employer Branding”, “Sustainability” and “Operational Recruiting”, an interactive exchange with other participants will be established. For each of the three main topics, there will be a classroom session as well as an online session. “Then a detailed company analysis is carried out and subsequently guideline-based action measures are developed,” says project manager Prof. Dr. Manuela Wimmer. This is done individually for each company.


The program is aimed at small and medium-sized companies from Bavaria with fewer than 250 employees and less than EUR 50 million in annual sales. Their participation is free of charge. To receive the certificate of participation, at least 80% of the events must be attended. Anyone wishing to register as a company for the workshops can do so now at: https://www.hof-university.de/forschung/institut-fuer-wasser-und-energiemanagement/aktuelle-forschungsprojekte/drhochn.html

Further information is available at email: drhochn@hof-university.de.


The project called “Digital Recruitment high N” is supported with about 385,000 EUR from funds of the REACT-EU 2021 program of the European Union.

Rainer Krauß

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