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Teamplayer wanted at the interface of business and digital transformation

Are you interested in both technology and business and are you open to change? In our new Bachelor’s degree program, you will learn how to set up digital business models and introduce them into companies. Is practical relevance important to you? The Digital Business B.A. course can also be studied on a dual basis. Course Director Prof. Christine Brautsch introduces the new course in more detail:

Prof. Christine Brautsch sitzend mit Tablet im digitalen Gründerzentrum Einstein1 am Campus der Hochschule Hof
Prof. Christine Brautsch teaches on the bachelor’s degree course in Digital Business; Photo: Hof University of Applied Sciences

What gap in the market does the Digital Business degree course fill?

“The Digital Business degree course has come at exactly the right time:
Companies are increasingly in need of specialists who have both comprehensive
knowledge of business administration and in-depth skills in the field of digital transformation
digital transformation. In particular, the demand for experts at the interface between business and digitalization with extensive process, project management and IT know-how is growing steadily. These interface experts are crucial for successful transformation and innovation in an increasingly digitalized world.

Our Bachelor’s degree program in Digital Business at Hof University of Applied Sciences offers precisely this
Combination of business know-how and practical skills to actively shape digital change
this relevant combination turns our students into highly qualified and sought-after experts who meet the exact requirements of the market and can therefore successfully close the market gap.”

What sets our degree program apart from the competition and what advantages does it offer at Hof?

“Our Bachelor’s degree course in Digital Business at Hof University of Applied Sciences is characterized by a holistic approach to digitalization that focuses on innovation and practical relevance. Thanks to important company collaborations, our students gain direct insight into current topics and practice-oriented solutions.”

Prof. Christine Brautsch, Head of the Digital Business degree program

In contrast to other degree programs, we consistently place a strong focus on practical practical areas such as Digital Supply Chain Management, Digital Infrastructures & Internet technologies as well as change and project management in the context of the world of work 4.0. This specific focus provides our graduates with unique expertise that makes them ideally qualified for the challenges of the modern economy.

Prof. Christine Brautsch, Head of the Digital Business degree program

She continues: “Our university benefits from an innovative environment thanks to its proximity to the digital start-up center Einstein1, the StartUp Lab, the Makerspace and iisys. These
These facilities not only offer our students valuable resources, but also the
the opportunity to develop and network in a dynamic environment
make contacts.

Another decisive advantage is the proximity to our professors,
who all come from a practical background and can therefore pass on their extensive experience directly to the students
Directly to the students. This close connection between teachers and
Students enables individual support and promotes a practical approach to learning.

Last but not least, Hof University of Applied Sciences has been voted Germany’s most popular university for the second time
Germany for the second time, which underlines the high quality of teaching and the satisfaction of our students. This award confirms our commitment to providing excellent
Education and an inspiring learning environment.”

What qualities should applicants have for this course?

“A strong interest in the connection between business and digitalization is crucial for this degree course. Applicants should be motivated to learn and apply the diverse possibilities of digital transformation in various economic contexts. In addition, enthusiasm in dealing with people and working in teams is of great importance great importance. As the digital transformation is also bringing about a change in working methods and cultures, it is important that our students are team players and enjoy working in interdisciplinary teams to work in interdisciplinary teams to develop and implement solutions together.”

Prof. Christine Brautsch
Carolin Richter

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