New at Hof University – welcome to Bavaria at the top!
As of the 2020/2021 winter semester, the following faculty members have begun their new roles at Hof University of Applied Sciences: [more]
published: 17.11.2025Fakultät Wirtschaftswissenschaften
New at the university: Welcome Prof. Dr. Roland Fischer
Since the start of the winter semester 2025/26, we have welcomed a new professor to the Faculty of Business Administration and Economics. Prof. Dr. Roland Fischer is Professor of Logistics and Supply Chain Management. The 49-year-old comes from Lauf an der Pegnitz. [more]
published: 17.11.2025
“Escape the ordinary”: Students bring digitalization to Bundeswehrs “Armed Forces Day”
Exciting puzzles, digital adventures and interactive technology in the middle of a Bundeswehr base: At the nationwide Bundeswehr Action Day on 28 June in Greding, 15 Master's students from the Digital Business Management course at Hof University of Applied Sciences showed how modern teaching and applied digitalization can work together. [more]
published: 16.07.2025
Excursion to Pilsen: Business students visit the neighboring country
Information about the wide range of courses on offer at the University of West Bohemia, company visits, a tour of the city and immersion in student life in Pilsen - students on business studies courses recently experienced all of this during a three-day excursion to Pilsen in the Czech Republic. [more]
published: 25.06.2025
Faculty awards: Best students honored on dean’s list
Hof University of Applied Sciences honored the top 10% of Bachelor's and Master's students in their respective faculties at a ceremony at the Institute for Information Systems (iisys). The so-called "dean's list" includes students who have performed particularly well in their studies to date. [more]
published: 10.12.2024
Perfume & cosmetics: What is important to younger generations when making a purchase decision
What role do sustainability and other factors play in the consumer preferences and consumer behavior of young generations Z and Alpha? These and other questions were the focus of a cooperation project between Hof University of Applied Sciences, Kean University in the US state of New Jersey and the HEINZ-GLAS Group. [more]
published: 19.06.2024
Dean of the Faculty of Economics at DKU from Almaty visits Hof University of Applied Sciences
Last week, Hof University of Applied Sciences welcomed the Dean of the Faculty of Business and Entrepreneurship of the DKU (German-Kazakh University) from Almaty, Dr. Assem Abdunurova, to the Hof campus. The core of the visit was a tour of the marketing research laboratory. [more]
published: 24.05.2024
Students develop sustainable solutions for the Dutch Zeelandia Group
As part of a cooperative "Sustainability Management" course with HZ University in the Netherlands, students at Hof University of Applied Sciences are currently researching innovative sustainability solutions for an international company. [more]
published: 26.04.2024
What does the new Institute for Economic and Organizational Research (iwo) do?
Hof University of Applied Sciences continues to expand its research. Since the end of last year, the Institute for Economic and Organizational Research (iwo) has for the first time given the large business department its own research institute. Prof. Dr. Jens Kirchner talks about the background and tasks of the "iwo" in an interview. [more]
published: 08.03.2024