Fakultät Wirtschaftswissenschaften
Hof University of Applied Sciences honored the top 10% of Bachelor's and Master's students in their respective faculties at a ceremony at the Institute for Information Systems (iisys). The so-called "dean's list" includes students who have performed particularly well in their studies to date. [more]
published: 10.12.2024
What role do sustainability and other factors play in the consumer preferences and consumer behavior of young generations Z and Alpha? These and other questions were the focus of a cooperation project between Hof University of Applied Sciences, Kean University in the US state of New Jersey and the HEINZ-GLAS Group. [more]
published: 19.06.2024
Last week, Hof University of Applied Sciences welcomed the Dean of the Faculty of Business and Entrepreneurship of the DKU (German-Kazakh University) from Almaty, Dr. Assem Abdunurova, to the Hof campus. The core of the visit was a tour of the marketing research laboratory. [more]
published: 24.05.2024
As part of a cooperative "Sustainability Management" course with HZ University in the Netherlands, students at Hof University of Applied Sciences are currently researching innovative sustainability solutions for an international company. [more]
published: 26.04.2024
Hof University of Applied Sciences continues to expand its research. Since the end of last year, the Institute for Economic and Organizational Research (iwo) has for the first time given the large business department its own research institute. Prof. Dr. Jens Kirchner talks about the background and tasks of the "iwo" in an interview. [more]
published: 08.03.2024