The ever-accelerating development of “digital” technologies – such as generative AI and virtual reality – is already changing the foundations of everyday human life. The third city lecture at Hof University of Applied Sciences on June 26, 2024 from 5.30 p.m. will show what influence they have on human life and death. Professor Andreas Wagener will be speaking as an expert in digital marketing. With this series of events, the university aims to introduce scientific topics in understandable language.
It is already possible to simulate human appearance and behavior in the digital world using artificial intelligence. The representation of purely digital “beings” with a human-like appearance and the generation of appropriate human speech allow “lifelike” communication in the virtual environment.
Effects of AI on people
What does this mean for the interaction between humans and technology? What social and ethical issues arise here? And what are the possible human responses to the ever-advancing technological developments? Can we master technology? Or do we have to adapt and become “cyborgs” who technically upgrade their bodies (and minds) in order to keep up? The City Lecture will explore these questions.
Successful start to the first two city lectures
For several years now, Hof University of Applied Sciences has been tasked with having an impact on society as part of its “third mission”. This third pillar stands directly alongside the other two, namely teaching and research. “Particularly in today’s increasingly flattening and brutalizing public debate, we as a university want to bring complex and reflective ideas back to the public,” says Prof. Dr. Valentin Plenk, Vice President for Research and Development. The aim is to show that a serious, scientific discourse does not necessarily have to be boring and incomprehensible.
For this reason, after the first two fully booked events, Hof University of Applied Sciences cordially invites you to the third and, for the time being, last “City Lecture”, which is explicitly aimed at the city of Hof and the surrounding districts. The venue is the student café “Zur Auszeit”.
Registration
A maximum of 60 people can attend, registration is on a first come, first served basis. The event is free of charge, drinks on a self-pay basis.
