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We’re a “Fairtrade University” again! – But what does that actually mean?

Hof University of Applied Sciences has recently been recognized once again as a “Fairtrade University.” Essentially, this title signifies that Hof University of Applied Sciences is actively committed to fair trade practices, sustainability, and social responsibility. However, this recognition is not a one-time achievement but is tied to an ongoing commitment. We spoke with Elisa Lehmann from the student initiative Fairtrade Group Hof about this.

The Fairtrade Group Hof team (Elisa Lehmann, David Pungartnig, Laura Schorr), together with University President Prof. Dr. Dr. h.c. Jürgen Lehmann, is delighted about the renewed recognition; Photo: Hof University;

Ms. Lehmann, what does this title specifically mean for our university?

“The award demonstrates that Hof University actively engages with global supply chains and sets an example of sustainable action for students. Fairtrade fundamentally means that producers—especially smallholder farmers and workers in developing and emerging economies—are fairly compensated and can work under humane conditions. Through fair prices and stable trade relationships, their economic situation is sustainably improved.”

What criteria must be met for a university to be certified as a “Fairtrade University,” and how do we implement these at Hof University?

“To be awarded the Fairtrade University designation, a university must meet five criteria that pertain to its commitment to fair trade at various levels.

1. University Resolution
The central bodies of the university administration and the student body pass a joint resolution stating that the university wishes to apply for the Fairtrade University designation. The central bodies are organized and named differently depending on the state and the university.

2. Steering Group
A steering group is formed at the university to coordinate activities related to fair trade on the path to becoming a Fairtrade University and beyond. The steering group is the driving force behind the campaign; it oversees the implementation of the criteria and organizes fair trade-related activities and events on campus. The group consists of at least three people but should recruit additional supporters, particularly for organizing events.

3. Products at Events
At university meetings and official events, as well as at meetings of the central student body and administrative bodies, at least two Fairtrade products will be offered. The number depends on the number of students.

4. Fair Trade Products on Campus
Fair trade products are available on campus in shops, the cafeteria, the dining hall, and vending machines: coffee, rice, various types of tea, and various chocolate bars.

5. Events and Public Relations Related to Fairtrade
Fair trade events are held on campus at least twice a semester to keep the topic consistently in the spotlight at the university. At our university, this is organized by the student initiative.

We want to raise awareness of Fairtrade and therefore organize two projects each semester in which we offer Fairtrade products. Last winter semester, we sold Fairtrade mulled wine, gingerbread, and hot chocolate. Through these projects, we ensure that the university retains the title “Fairtrade University” in the long term.

The certificate confirming Hof University’s “Fairtrade University” title; Image: Hof University;

What role do students, staff, and faculty play in making the topic of fair trade visible in everyday university life?

“In principle, everyone can contribute to making the topic of fair trade visible in everyday university life. Students organize various initiatives, such as mulled wine and gingerbread stands with information about Fairtrade, to promote fair trade at the university. Staff support the structural implementation of Fairtrade initiatives and help ensure that Fairtrade products are increasingly considered in procurement. Faculty members address the topic of Fair Trade in lectures, seminars, or projects, thereby promoting sustainability issues.

Through the cooperation of various groups, the topic of fair trade remains a visible part of everyday university life.”

Why is Fair Trade an important issue for a university in particular—beyond mere consumption?

“Hof University plays a central role in education and research, as it trains future specialists and leaders. In doing so, it assumes responsibility and instills values such as social justice and sustainability. Fair trade is an important issue—beyond mere consumption—as students engage with production conditions, environmental standards, and trade structures worldwide. In this way, Hof University serves as a place that not only imparts knowledge but also fosters a sense of responsibility. Overall, fair trade is important for the university because it actively contributes to a sustainable world.”

What next steps or new projects are planned to further expand Hof University’s commitment to Fair Trade?

“Two projects are planned again for this semester. Anyone who would like to stay up to date can follow our Instagram page ‘fairtradeuniversityhof.’ There, we provide information about our upcoming projects.”

Thank you very much!

Rainer Krauß
published: 16.04.2026

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