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“Knowledge creates business”: About the use of artificial intelligence

Who can benefit from artificial intelligence (AI)? What questions does the use of AI raise? And what fields of application are there for AI at companies in the region? The University of Bayreuth, the Hof University of Applied Sciences and the vbw – Vereinigung der Bayerischen Wirtschaft e. V., Bezirksgruppe Oberfranken, will shed light on these questions in their series “Wissen schafft Wirtschaft” (Knowledge creates business). Dr. Susan Wegner, Vice President Artificial Intelligence & Data Analytics at Lufthansa Industry Solutions, will also speak at the digtal conference on June 9, 2021. Participation is free of charge

Artificial intelligence is on everyone’s lips; image: pixabay;

The second event in the “Knowledge Creates Business” series will discuss what impact AI is having on business and society. Presentations and discussions, including with the audience, will revolve around the question of whether AI promises success in marketing and what benefits AI brings specifically to the machine economy.

The event will take place online on Wednesday, June 9, 2021 between 3:00pm and 5:00pm. Please register at: https://www.vbw-bayern.de/vbw/Termine/Wissen-schafft-Wirtschaft.jsp. After that, you will receive your access link in time.


  • Keynote “How we make AI fly…” by Dr. Susan Wegner, Vice President Artificial Intelligence & Data Analytics, Lufthansa Industry Solutions GmbH & Co. KG, Norderstedt
  • Machine Economy and Artificial IntelligenceProf. Dr. Nils Urbach, Professorship of Business Informatics, Frankfurt University of Applied Sciences in conversation with Jonas Szalanczi, Managing Director, NeuroForge GmbH & Co. KG, Bayreuth
  • Marketing and Artificial IntelligenceProf. Dr. Daniel Baier, Chair of Marketing & Innovation, University of Bayreuth in conversation with Prof. Dr. Beatrix Weber, Business Law, Hof University of Applied Sciences
  • Moderation: Dr. Patrick Bernau, Head of Department Economy and Money, Frankfurter Allgemeine Sonntagszeitung

About “Wissen schafft Wirtschaft”:

The main purpose of the “Wissen schafft Wirtschaft” series is to link research and entrepreneurship, to help both worlds learn from each other. “Wissen schafft Wirtschaft” is therefore designed as a forum where renowned experts provide insights, bundle and convey the knowledge and expertise of Upper Franconia’s scientific and economic landscape. The vbw – Vereinigung der Bayerischen Wirtschaft e. V., Bezirksgruppe Oberfranken, the University of Bayreuth and the Hof University of Applied Sciences also want to promote exchange and communication under corona conditions. Therefore, the forum will take place online for the first time.

Phyllis M. Gilch

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