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Lecture hall sponsorship: NKD cooperates with Hof University of Applied Sciences

The Upper Franconian value textile discounter NKD is entering into a promising collaboration with Hof University of Applied Sciences. The cooperation begins with NKD sponsoring a lecture hall. This has now been officially inaugurated.

(from left) Anna Kotschi (Head of Recruiting NKD), Nils Bolender (CFO NKD), Gabriele Fluck (Director HR NKD) and University President Prof. Dr. Dr. h.c. Jürgen Lehmann and Claus Beyerlein (Fundraising Hof University of Applied Sciences);

On June 12, 2024, NKD and Hof University of Applied Sciences celebrated the inauguration of a lecture hall sponsored and individually designed by NKD. In line with the motto “Be More@NKD”, employees of the company show what NKD is all about as an employer on appealing and inspiring posters. By sponsoring the room, NKD wants to make a contribution to promoting education and offer students a motivating environment. In addition, the design of the lecture hall serves to draw students’ attention to NKD as an attractive employer in an appealing and informative way.

Education and business go hand in hand

The cooperation offers great potential for both NKD and Hof University: “NKD is proud to support local educational projects and make a positive contribution to the community,” says Nils Bolender, CFO of the NKD Group. “As one of the largest employers in the region, we are showing what we are made of as part of our employer branding campaign with the motto ‘Be More@NKD’. We focus on our employees, because their stories are the true ambassadors of the NKD employer brand,” explains Anna Kotschi, Head of Recruiting at the NKD Group. “We also want to convey this to the students. NKD offers them numerous opportunities for a promising start to their careers, such as a student traineeship with the prospect of a permanent position or direct entry as a young professional.”

We are delighted to have NKD as a sponsoring partner and look forward to numerous opportunities for cooperation in the future.”

Prof. Dr. Dr. h.c. Jürgen Lehmann, President of the University

“Our common goal is to link education and business more closely and to provide students with an inspiring learning environment and promising career prospects,” says Gabriele Fluck, Director HR of the NKD Group, describing the cooperation.

The room sponsorship is designed for the long term and marks the start of a promising collaboration. In the medium term, further joint projects are planned, such as guided tours of the NKD headquarters in Bindlach and NKD’s participation in lectures in order to bring our company to life for the students.”

Gabriele Fluck, Director HR of the NKD Group


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